Herrerica Corporation
Herrerica Corporation
Intellectual Stewardship
01
About
About
We are a California close corporation whose ownership is reserved to lineal descendants of the founding family. Our business is open to and enriched by talented and qualified individuals regardless of lineage. We support collaboration as a means of transforming creativity, knowledge, and expertise into responsible business.
We are a California close corporation whose ownership is reserved to lineal descendants of the founding family. Our business is open to and enriched by talented and qualified individuals regardless of lineage. We support collaboration as a means of transforming creativity, knowledge, and expertise into responsible business.
02
What we’re building
What we’re building
We are building the conditions under which imagination can mature into responsible enterprise. Our work concerns the institutional expression of human ingenuity.
We are building the conditions under which imagination can mature into responsible enterprise. Our work concerns the institutional expression of human ingenuity.
03
Where it goes
Where it goes
We seek a more coherent relationship between value creation and the advancement of human well-being.
We seek a more coherent relationship between value creation and the advancement of human well-being.
¡Arre México!
is a Consumer Packaged Goods (CPG) brand committed to crafting clean foods. That is it excludes additives and concentrates. The brand is changing chamoy sauce by being first in market to offer clean chamoy. Future integrations include deepening its chamoy sauce and ranging to include a clean salsa verde. The brand is currently scheduled to penetrate the southwest market in the United States. Leading the brand are key Herrerica minds rooted in cultural matrix of American and Mexican heritage.
US Hispanic Food Market (2024)
25.4B
>70% US Households Purchase HFM (2026)
+70%
¡Arre México!
is a Consumer Packaged Goods (CPG) brand committed to crafting clean foods. That is it excludes additives and concentrates. The brand is changing chamoy sauce by being first in market to offer clean chamoy. Future integrations include deepening its chamoy sauce and ranging to include a clean salsa verde. The brand is currently scheduled to penetrate the southwest market in the United States. Leading the brand are key Herrerica minds rooted in cultural matrix of American and Mexican heritage.
US Hispanic Food Market (2024)
25.4B
US Households Purchase HFM (2026)
+70%
numelume
emerges to fuse strategic rigor with creative insight to build names that define a brand's future. As a Business-to-Business (B2B) operation, it serves brands as their dedicated naming partner to clarify the decision that defines how the world understands them. This is a naming service that solves complex and nuanced questions when stakes are high. Its services include naming in depth for varying industries and gradient heritage including start-ups and established properties.
Annual Business Applications
5.62M
Annual USPTO Applications
765K
numelume
emerges to fuse strategic rigor with creative insight to build names that define a brand's future. As a Business-to-Business (B2B) operation, it serves brands as their dedicated naming partner to clarify the decision that defines how the world understands them. This is a naming service that solves complex and nuanced questions when stakes are high. Its services include naming in depth for varying industries and gradient heritage including start-ups and established properties.
Annual Business Applications
5.62M
Annual USPTO Applications
765K
numelume
emerges to fuse strategic rigor with creative insight to build names that define a brand's future. As a Business-to-Business (B2B) operation, it serves brands as their dedicated naming partner to clarify the decision that defines how the world understands them. This is a naming service that solves complex and nuanced questions when stakes are high. Its services include naming in depth for varying industries and gradient heritage including start-ups and established properties.
Annual Business Applications
5.62M
Annual USPTO Applications
765K